I often start my token due diligence with a simple, practical question: who really holds this token? On-chain wallet clustering gives us a surprisingly clear answer to that question — and with that answer comes a much better understanding of holder risk. Over the years I’ve seen projects with...
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Data Analysis
Hello — I want to walk you through a practical framework I use when...
Data Analysis
I run Market Research (https://www.market-research.uk), and over the years I've...
Marketing
I want to walk you through a tactical, 60-day competitor ambush that I’ve...
Marketing
I often find that the single biggest barrier between a curious marketer and...
I want to walk you through a tactical, 60-day competitor ambush that I’ve used to create rapid market momentum. This isn’t a guerilla marketing stunt — it’s a structured, data-driven playbook that combines Semrush intelligence, public...
I often find that the single biggest barrier between a curious marketer and real insights hidden on Telegram is language: a shorthand of acronyms, emoji, hashtags and private codes that act as a gatekeeper. In this guide I want to help you...
I often start governance audits the same way I start any research project: with a clear question and a list of measurable signals. For crypto projects, that question usually sounds like: "Can token holders meaningfully influence protocol direction,...
I want to share a pragmatic framework I use to design price elasticity tests that aim to increase revenue per user (RPU) without sacrificing conversion rate. Over the years I’ve run dozens of pricing experiments across SaaS, e‑commerce, and...
I’ve spent years turning messy datasets into clear, actionable insights. One of the richest—and most underused—sources of product and business intelligence I lean on is customer support transcripts. Those conversations are gold: real users...
When I advise founders and product teams, one question comes up again and again: how do we know we’ve found product-market fit before spending months building features or burning through runway? Waiting for a tidy Net Promoter Score or revenue...
I write about markets, trends and practical problems, and I’ve come to appreciate that seemingly small issues—like a sudden household pest—can ripple into larger business and personal costs. In this article I’ll walk you through how to...
If you’re running a SaaS business, you've probably chased ways to increase Lifetime Value (LTV) for years. One strategy that consistently pays off — and that I’ve implemented with clients and in my own projects — is cohort-based pricing. In...
I’ve spent years helping B2B companies turn tentative trial users into loyal, paying customers. One of the most reliable levers I keep coming back to is a well-orchestrated, trigger-based email program that responds to user behavior in real time....
Managing a crypto treasury is different from managing a fiat treasury — and the best teams treat it as an operational frontier rather than a bookkeeping afterthought. Over the past few years I’ve analyzed how top crypto-native treasuries operate...