Auditing tokenomics is one of the most practical things I do when assessing a new crypto project. Early-stage tokens can offer huge upside, but they can also hide structural risks that lead to rapid value erosion or outright fraud. Over the years I’ve developed a habit of running a consistent set...
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Marketing
Cart abandonment is one of those persistent headaches in e-commerce that feels...
Marketing
I’m often asked: which customer segments will actually move the needle on...
Cryptocurrency
I often get asked by founders and token managers: “How do I tell if the...
Marketing
I run Market Research because I love turning messy data into clear, actionable...
I often get asked by founders and token managers: “How do I tell if the on-chain activity around my project is real — and what can I do if it isn’t?” Having spent years dissecting on-chain behavior across dozens of projects, I’ve learned...
I run Market Research because I love turning messy data into clear, actionable moves. Over the years I've helped founders, product teams, and marketing leaders optimize everything from onboarding flows to subscription pricing. One experiment that...
I once inherited a churn model that looked promising on paper but was quietly failing our business: false positives flagged loyal customers as flight risks, thresholds were static, and the playbook for outreach was a one-size-fits-all email. Within...
I’ve always believed that choosing the best padel racket is as much a marketing problem as it is a sporting one: it's about matching features to needs, understanding positioning, and making a smart investment. Over the years I’ve tested rackets...
I remember the first time I benchmarked NVIDIA's AI stack against other vendors for a B2B product we were advising: it felt less like comparing chips and clouds and more like sizing up a moat. NVIDIA's combination of hardware, software, ecosystem...
I run Market Research (https://www.market-research.uk), and ever since we started helping subscription businesses optimize growth, one question keeps coming up: how do you increase conversions for high-ticket subscriptions without cannibalizing...
I’ve seen dozens of churn prediction projects start with the best intentions and high hopes, only to deliver disappointing results: low precision, models that "drift" after a few months, and—worst of all—interventions that fail to recover...
I often get asked how I find micro-niches that actually convert — not the shiny, fleeting trends, but small, profitable pockets of demand that sustain a business. Over the years, I’ve refined a practical approach that blends three powerful...
When I first set out to design a B2B first-party data strategy, the goal was simple but ambitious: double qualified leads in six months. It sounded bold, but by focusing on data quality, consent-driven capture, purposeful segmentation, and tight...
When I first tested a micro-influencer campaign against a paid ad funnel, I was skeptical. Paid ads had always been my go-to for predictable scale and control. But months later, after iterating creative, outreach, and measurement, I watched...