Marketing
Why I built a 30-day product launch dashboardWhen I plan a product launch, I...
Marketing
I remember the first time I truly felt the sting of churn. A niche B2B product...
Cryptocurrency
I’ve spent years analyzing markets and token behaviour, and one lesson keeps...
Marketing
When we tested a new onboarding feature for a SaaS product last year, I ran a...
I’ve spent years analyzing markets and token behaviour, and one lesson keeps coming back: early detection of wash trading on-chain can mean the difference between a project surviving or spiraling. Wash trading — where the same entity buys and...
When we tested a new onboarding feature for a SaaS product last year, I ran a micro-influencer beta that unexpectedly doubled our trial-to-paid conversion rate. It wasn’t magic—just a carefully designed, human-first program that connected...
Understanding the stereotypes around French educationFrench schools often carry a strong image in international conversations. Some people picture strict classrooms, heavy homework loads, and highly formal teachers. Others imagine an education...
I have always believed that travel insights and business perspectives grow richer when you step outside conference rooms and into the wild. In that spirit, I write from personal experience about how to explorer les sentiers de randonnée en...
I often start my token due diligence with a simple, practical question: who really holds this token? On-chain wallet clustering gives us a surprisingly clear answer to that question — and with that answer comes a much better understanding of...
Hello — I want to walk you through a practical framework I use when evaluating whether a niche is dying. Over the years I've seen businesses cling to shrinking markets because revenue remained stable for a time, only to be blindsided by sudden...
I run Market Research (https://www.market-research.uk), and over the years I've seen the same A/B test pattern repeat across startups and enterprise brands: a variant wins by increasing clicks or engagement, the team celebrates, and revenue......
I want to walk you through a tactical, 60-day competitor ambush that I’ve used to create rapid market momentum. This isn’t a guerilla marketing stunt — it’s a structured, data-driven playbook that combines Semrush intelligence, public...
I often find that the single biggest barrier between a curious marketer and real insights hidden on Telegram is language: a shorthand of acronyms, emoji, hashtags and private codes that act as a gatekeeper. In this guide I want to help you...
I often start governance audits the same way I start any research project: with a clear question and a list of measurable signals. For crypto projects, that question usually sounds like: "Can token holders meaningfully influence protocol direction,...