I run Market Research (https://www.market-research.uk), and over the years I've seen the same A/B test pattern repeat across startups and enterprise brands: a variant wins by increasing clicks or engagement, the team celebrates, and revenue... flatlines. If you're scratching your head about why...
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Marketing
I want to walk you through a tactical, 60-day competitor ambush that I’ve...
Marketing
I often find that the single biggest barrier between a curious marketer and...
Cryptocurrency
I often start governance audits the same way I start any research project: with...
Marketing
I want to share a pragmatic framework I use to design price elasticity tests...
I often start governance audits the same way I start any research project: with a clear question and a list of measurable signals. For crypto projects, that question usually sounds like: "Can token holders meaningfully influence protocol direction,...
I want to share a pragmatic framework I use to design price elasticity tests that aim to increase revenue per user (RPU) without sacrificing conversion rate. Over the years I’ve run dozens of pricing experiments across SaaS, e‑commerce, and...
I’ve spent years turning messy datasets into clear, actionable insights. One of the richest—and most underused—sources of product and business intelligence I lean on is customer support transcripts. Those conversations are gold: real users...
When I advise founders and product teams, one question comes up again and again: how do we know we’ve found product-market fit before spending months building features or burning through runway? Waiting for a tidy Net Promoter Score or revenue...
I write about markets, trends and practical problems, and I’ve come to appreciate that seemingly small issues—like a sudden household pest—can ripple into larger business and personal costs. In this article I’ll walk you through how to...
If you’re running a SaaS business, you've probably chased ways to increase Lifetime Value (LTV) for years. One strategy that consistently pays off — and that I’ve implemented with clients and in my own projects — is cohort-based pricing. In...
I’ve spent years helping B2B companies turn tentative trial users into loyal, paying customers. One of the most reliable levers I keep coming back to is a well-orchestrated, trigger-based email program that responds to user behavior in real time....
Managing a crypto treasury is different from managing a fiat treasury — and the best teams treat it as an operational frontier rather than a bookkeeping afterthought. Over the past few years I’ve analyzed how top crypto-native treasuries operate...
When third-party cookies started losing steam and consumers demanded more control over their data, I began to shift every acquisition and retention strategy I run toward zero-party data — the explicit information customers willingly share with...
I often return to practical strategies that deliver both ecological and economic returns. One of the most consistent levers I've seen for improving farm resilience and margins is crop rotation. In this article I share exemples de rotations...