Cart abandonment is one of those persistent headaches in e-commerce that feels equal parts mystery and missed opportunity. Over the years I’ve worked with retailers and startups who pour traffic into their funnels only to watch conversion rates plateau. What changed the game for many of them —...
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Marketing
I’m often asked: which customer segments will actually move the needle on...
Cryptocurrency
I often get asked by founders and token managers: “How do I tell if the...
Marketing
I run Market Research because I love turning messy data into clear, actionable...
Strategy
I once inherited a churn model that looked promising on paper but was quietly...
I run Market Research because I love turning messy data into clear, actionable moves. Over the years I've helped founders, product teams, and marketing leaders optimize everything from onboarding flows to subscription pricing. One experiment that...
I once inherited a churn model that looked promising on paper but was quietly failing our business: false positives flagged loyal customers as flight risks, thresholds were static, and the playbook for outreach was a one-size-fits-all email. Within...
I’ve always believed that choosing the best padel racket is as much a marketing problem as it is a sporting one: it's about matching features to needs, understanding positioning, and making a smart investment. Over the years I’ve tested rackets...
I remember the first time I benchmarked NVIDIA's AI stack against other vendors for a B2B product we were advising: it felt less like comparing chips and clouds and more like sizing up a moat. NVIDIA's combination of hardware, software, ecosystem...
I run Market Research (https://www.market-research.uk), and ever since we started helping subscription businesses optimize growth, one question keeps coming up: how do you increase conversions for high-ticket subscriptions without cannibalizing...
I’ve seen dozens of churn prediction projects start with the best intentions and high hopes, only to deliver disappointing results: low precision, models that "drift" after a few months, and—worst of all—interventions that fail to recover...
I often get asked how I find micro-niches that actually convert — not the shiny, fleeting trends, but small, profitable pockets of demand that sustain a business. Over the years, I’ve refined a practical approach that blends three powerful...
When I first set out to design a B2B first-party data strategy, the goal was simple but ambitious: double qualified leads in six months. It sounded bold, but by focusing on data quality, consent-driven capture, purposeful segmentation, and tight...
When I first tested a micro-influencer campaign against a paid ad funnel, I was skeptical. Paid ads had always been my go-to for predictable scale and control. But months later, after iterating creative, outreach, and measurement, I watched...
I often get asked how I find profitable niches without sinking weeks into research or paying for expensive tools. My favorite approach combines two simple but powerful lenses: Google Trends to spot momentum, and keyword intent to judge commercial...