I remember the first time I truly felt the sting of churn. A niche B2B product I’d helped scale—targeting professional translation agencies—had excellent acquisition metrics, but customers started leaving after six to nine months. We were doing everything textbook: onboarding emails, product...
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Cryptocurrency
I’ve spent years analyzing markets and token behaviour, and one lesson keeps...
Marketing
When we tested a new onboarding feature for a SaaS product last year, I ran a...
Entrepreneurship
Understanding the stereotypes around French educationFrench schools often carry...
Industry Insights
I have always believed that travel insights and business perspectives grow...
Understanding the stereotypes around French educationFrench schools often carry a strong image in international conversations. Some people picture strict classrooms, heavy homework loads, and highly formal teachers. Others imagine an education...
I have always believed that travel insights and business perspectives grow richer when you step outside conference rooms and into the wild. In that spirit, I write from personal experience about how to explorer les sentiers de randonnée en...
I often start my token due diligence with a simple, practical question: who really holds this token? On-chain wallet clustering gives us a surprisingly clear answer to that question — and with that answer comes a much better understanding of...
Hello — I want to walk you through a practical framework I use when evaluating whether a niche is dying. Over the years I've seen businesses cling to shrinking markets because revenue remained stable for a time, only to be blindsided by sudden...
I run Market Research (https://www.market-research.uk), and over the years I've seen the same A/B test pattern repeat across startups and enterprise brands: a variant wins by increasing clicks or engagement, the team celebrates, and revenue......
I want to walk you through a tactical, 60-day competitor ambush that I’ve used to create rapid market momentum. This isn’t a guerilla marketing stunt — it’s a structured, data-driven playbook that combines Semrush intelligence, public...
I often find that the single biggest barrier between a curious marketer and real insights hidden on Telegram is language: a shorthand of acronyms, emoji, hashtags and private codes that act as a gatekeeper. In this guide I want to help you...
I often start governance audits the same way I start any research project: with a clear question and a list of measurable signals. For crypto projects, that question usually sounds like: "Can token holders meaningfully influence protocol direction,...
I want to share a pragmatic framework I use to design price elasticity tests that aim to increase revenue per user (RPU) without sacrificing conversion rate. Over the years I’ve run dozens of pricing experiments across SaaS, e‑commerce, and...
I’ve spent years turning messy datasets into clear, actionable insights. One of the richest—and most underused—sources of product and business intelligence I lean on is customer support transcripts. Those conversations are gold: real users...