When I first tested a micro-influencer campaign against a paid ad funnel, I was skeptical. Paid ads had always been my go-to for predictable scale and control. But months later, after iterating creative, outreach, and measurement, I watched qualified leads from micro-influencers outperform paid ads...
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Marketing
I often get asked how I find profitable niches without sinking weeks into...
Marketing
I often get asked how to raise average order value (AOV) without tanking...
Cryptocurrency
I’m often asked: what exactly should we measure in tokenomics if we want to...
Marketing
When I first started experimenting with link building at scale, I was bombarded...
I’m often asked: what exactly should we measure in tokenomics if we want to predict whether a crypto project will survive in the long term? Over the years I’ve read whitepapers, inspected on-chain data, and dug through token distribution...
When I first started experimenting with link building at scale, I was bombarded with two conflicting messages: buy links and watch rankings soar, or build every link manually and risk never moving the needle. Over the years I’ve learned there’s...
In today’s rapidly evolving digital landscape, small businesses often face a common challenge: limited access to high-quality customer data. Unlike big corporations, which can afford advanced analytics tools and large-scale data mining, small...
When Apple holds a product launch event, the world watches. Not just tech enthusiasts, but marketers, CEOs, journalists, and even competitors tune in to observe what has become an almost ritualistic unveiling of design and innovation. But these...
When I first started working with early-stage startups, I was fascinated by how easily multi-million (sometimes even billion-dollar) valuations were thrown around. Pitch decks boasted pre-revenue businesses valued in the tens of millions, often with...
Have you ever wondered why you reach for a Coca-Cola over a generic soda, or why Apple has such a fiercely loyal customer base? These aren't accidents. As a marketer, understanding the science behind our customers’ decisions has long fascinated...
I've lost count of how many beautifully designed dashboards I've seen that barely get used. Whether it's a slick Tableau interface, a complex Power BI report, or a custom-built data visualization platform, the problem isn't usually the...
As a founder, I know all too well how exhilarating—and exhausting—the startup journey can be. Long hours, endless decisions, the pressure to grow fast, and the constant pivoting can leave even the most resilient entrepreneurs teetering on the...
When I first started exploring TikTok—not as a content consumer, but as a data professional—I was captivated not just by how addictive it was, but by how uncannily accurate its recommendations were. Within minutes, TikTok seemed to understand my...
In the ever-evolving landscape of the technology sector, we often look toward innovation as the guiding principle that separates industry leaders from followers. One company that has captured my attention for its strikingly effective use of...